During a Day 1 keynote demonstration at Microsoft’s Power Platform Community Conference in Las Vegas this week, what began as a routine demo quickly turned into an exercise in brand chaos.
Charles Lamanna, Corporate Vice President of the Business and Industry Copilot team, was midway through showcasing new features of his groups’ low-code agentic development tool, Copilot Studio, when an intern sprinted on stage waving a USB stick.
“Apparently marketing made some name changes — give me a moment to load a new deck,” Lamanna told the crowd.
After an awkward pause and reload, the presentation resumed with a new title slide proudly announcing Power Agents for Copilot. The audience clapped politely, but before Lamanna could finish his next sentence, the intern reappeared with another USB stick.
Following a second reload, the product was now Copilot for M365 for Enterprise and Small Business.
“Okay, sure,” Lamanna muttered. “That rolls right off the tongue.”
Moments later, the intern returned again, looking visibly winded. This time, the slides introduced Copilot Agentic Development Framework.
By now, laughter had broken out in the audience. Lamanna tried to push through, clicking to the next slide – only to pause mid-click as the intern once again appeared in the corner of the stage.
The fifth and final update renamed the tool Microsoft Teams Copilot Professional Agentic Framework Toolkit SDK for M365 Enterprise and Small Business. The title wrapped awkwardly over three lines, pushing most of the demo content below the projector’s edge.
At this point, Lamanna sighed, tossed the clicker onto the podium, and muttered, “That’s it, I’m out of time. What was wrong with Power? Power Platform? Power Apps? Power Automate? Can’t we just stick with one thing?”
Sources close to the marketing team later confirmed the product name had since been shortened to Microsoft Copilot Studio (Classic), pending another rebrand next quarter.